Andre Durand

Discovering life, one mistake at a time.
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Archive for January, 2009

Wandering is Important

January 28, 2009 By: Andre Category: Entrepreneurism, Life, Musings

I meet with a number of entrepreneurs who struggle with the uncertainty that’s natural in any new business. In their anxiety to land their business, they sometimes sacrifice a better future trajectory by committing to early to a certain path. Wandering in business, especially in the early days is important. Many great businesses sort of wandered into their situation. Google is no exception with their advertising business. The lesson is, don’t set up camp at an oasis when the promise land might be just beyond the horizon. But you have to be willing to be a bit patient.

Unless you know exactly what you are doing (perhaps you’ve built a similar business before), take your time in making sure you understand your market, what’s unique about your approach, where the competition is going, what sorts of macro-trends are driving your opportunity and how you can reach your market effectively.

Every business, over time, develops a sort of DNA. This DNA, once set, is very hard to change. So make your decisions on where and how to play wisely. Seek expert assistance during this phase if you can. Experience has a lot to do with eliminating the wrong choices. Realize also that decisions made early have more weight on your success or failure. Even small mistakes, made too early, can kill a venture. Over time, if you survive, you will build up the strength and defenses to mitigate the impact of a mistake to the organization, but early, there is little room for error.

So, the point of all of this is that choices made early are very important, and in your rush to get a business off the ground, make sure the cement of you business DNA does not dry too quickly, because speed and scale of where you will ultimately go is largely dependent upon the fundamental characteristics of the space you choose to operate in, the timing, your approach to the market, etc. etc. All things that can be considered the genetics of your business and having very little to do with how well you execute.

In the end, serendipity and following the money trail will have a lot to do with landing your business, but just be aware that once you lock and load and begin down a path, it’s very difficult to change that path without significant cost and loss of time. Cherish the time you have to experiment and wander and hopefully you will avoid the mirages.

Beyond Tragic

January 28, 2009 By: Andre Category: Life

This story is beyond tragic. How could it be that this family felt there was no other option than to kill themselves and their children?

We MUST do more for one another as a community to help each other through rough times. I have not done my share. I have not been pro-active. Our family has been given a gift with Kim’s recent accident. We’ve been shown the gift of help by friends and family. We’re going to find ways to pass that forward.

Electric Revolution

January 26, 2009 By: Andre Category: Musings

Many disruptive new markets emerge as cottage industries. The early PC market, prior to DELL, the home video market prior to Blockbuster and the corner coffee shop prior to Starbucks.

Seeing those industries emerge, and witnessing what happened to RC when Lithium Polymer Batteries and Brushless Motors hit that market, I predict a cottage industry will emerge around the conversion of gas powered cars to electric. Things like this are going to accelerate that trend.

Proud to be American

January 20, 2009 By: Andre Category: Life

Today I am proud to be an American. But we have a lot to live up to, and a lot of work to do.

SSO Wars

January 09, 2009 By: Andre Category: Identity, Ping Identity

Over the holidays, our very own Mark Viens and Jeremy Hudson, when not running client services and IT, whippped up the following video. Epic.

SSO Wars