Click fraud occurs when a person or a computer program clicks on an ad to generate a fraudulent cost-per-click charge.
Quite coincidentally, Mike here at Ping forwarded me an article published only a few days back by
- Yahoo has created a new Traffic Quality Center — an online resource designed to help
provide greater transparency as to what the engine is doing to help
define, prevent and protect against click fraud.
- Microsoft’s adCenter
now features Click Quality Reports, giving advertisers better visibility
into click quality.
- Google just-introduced the Ad Traffic Quality Resource Center and its Internet
Protocol Address Exclusion — a product that allows advertisers to
exclude IP addresses where advertisers don’t want their ads to appear.
Google said it continues to develop new filters and systems used to
detect invalid clicks.
I know that at least with Google, there is a method of petitioning to have some of our advertising dollars refunded if it can be proved that the charges originated from click-fraud.
Sounds to me like a perfect start-up business idea. That is, build a system that demonstrates where click-fraud occurred and run around to all of the advertisers listed on the link-farm web pages, exposing their fraudulent advertising charges and helping them receive refunds from the ad networks. If someone did this for Ping, I’d gladly pay 50% of the refund to that person.
Do this effectively, and I’ll bet the ad networks get their act together on this issue pronto.