About five years ago, I became acutely aware of the symtoms of a chocoholic:
Chocoholics can’t keep chocolate in the house, if they do, they’ll eat it… They just can’t control themselves! Therefore, the thing they love the most is rarely available when they want it.
Chocoholics really appreciate good chocolate! The problem is, at 10pm at night, the only chocolate available is an Oreo cookie or if lucky, perhaps a Snickers bar, not bad, but not exactly what they’d select if given a choice.
When chocoholics get ‘jonesen’ for chocolate, price becomes irrelevant. They’ll pay a premium to have good chocolate and they don’t want too much of it, just the right amount.
I’ve long since thought that it would make sense to build a business supplying the last legally remaining yet commercially underexploited chemically addicting substance, chocolate, to a select niche of chocoholics!
Chocolate is a comfort food. It not only releases opiates in the brain, causing all that consume it to have a feeling of well-being (even euphoria), but it just tastes good!
The Business Concept
Chocolate On Demand (COD’s) business was simple; we would look far and wide for the finest and most scrumdelicious chocolate recipes on earth, publish them into a tastefully photographed catalog (designed for the coffee table) and deliver them to the demographically appropriate zip codes. The catalog would contain all the things women love the most: tastefully photographed men, flowers and chocolate. (Not that plenty of men are not chocoholics, but we just feel that women were more honest about it).
COD was designed to be the perfect gift for birthdays, holidays, celebrations or just quiet moments at home alone. With the convenience of a quick 1-800 phone call, the best chocolate on earth would be delivered directly to your doorstep within 30 minutes.
In any event, to make a long story short, getting my wife Kim excited about this business was equivilent to single-handedly pushing a semi up Highway 70, and yesterday we finally had a come-to-Jesus discussion about what she really wanted to do.
…and that’s when everything changed.
Since yesterday, we’ve decided to scap the COD business, and instead do make-up. As it turns out, it just so happens that a very good friend of ours, Cedrique, is a renouned make-up artist, and has won make-up artist of the year 4 times in the US. Not only that, but he also does make-up for the Bronco’s cheerleaders (a plus).
So, chocolate is out, make-up is in. Look for some pretty fun make-up parties to be happening in the coming months at the Durand’s!
Anyone want to buy some KILLER Chocolate Logos? We have 9 different versions of logos designed by Deb Neleigh?