Go Rockies!
thanks mark
ProQuo Launched Today
The average US citizen
receives 44 lbs of junk mail every year, so creating a more efficient
way to actively manage the marketing offers you want is a strong start
to improving this broken paradigm.
I'm really pleased to announce that today, ProQuo launched. There's a lot of history behind ProQuo that I'll get into at a later date, but suffice it to say, the company began as a result of some brainstorming sessions we had here at Ping Identity nearly two years ago. Under the vision and guidance of Steven Gal, ProQuo's CEO (check out his new blog BrokenID), Dean Leffingwell (a Ping board member), and with a lot of hard work by the entire ProQuo team, this new service was created to provide agency-like services for consumers, helping them make meaningful choices about how companies used their personal data, beginning with a service to manage junk mail opt-out, and marketing offers opt-in.
ProQuo let's consumers choose which marketing they want to stop, and which they want to stay on (e.g., some people love their local coupons). And ProQuo will protect people with a revolutionary new privacy policy that goes far beyond any company I’ve ever seen in the consumer data business.
Personally, I think there is a strong connection with this vision, and what Doc Searls has been working on with VRM, and of course, the entire thing is rooted in identity.
Check it out
